Secondly, remember that every comment deserves a reply. You always want a great conversation going. On the contrary, if you leave comments unattended, this will make people feel unappreciated and will deter any future commenters. This also applies to negative comments. You have to timely address negative comments to prevent any ill will among your customers or other’s who may see the comment. Use this as an opportunity to explain your side of the story and to justify your actions.

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